A Complete Guide To Using WhatsApp Broadcast Messages Effectively
Any company's marketing goal is to deliver a message that can attract the right target audience to try out their products or services. With so many digital forms of marketing available, the best way for businesses to do this in today's modern world is through WhatsApp Business.
With a high open and click-through rate, especially compared to other forms of digital marketing, WhatsApp Business makes it possible to send out targeted messages to multiple recipients at once through its most popular feature: WhatsApp Broadcast Messages. This feature offers businesses a cost-effective and highly engaging platform to reach customers.
If you're keen to know how, we'll show you how to use WhatsApp Broadcast Messages effectively, including how to set up and important factors to know when using this powerful tool for digital marketing purposes. We will also explore the many benefits and features of WhatsApp Broadcast Messages and how your business can maximize its potential to engage with customers and drive sales. So whether you are an entrepreneur, a small business owner, or a marketing professional, read on to discover how WhatsApp Broadcast Messages can help you take your digital marketing efforts to the next level.
What Are The Advantages Of Using WhatsApp Broadcast?
As mentioned earlier, marketing aims to reach and convert its target audience. This is why being able to send the right message out instantly and effectively can make all the difference. WhatsApp Broadcast Messages can help in this area due to its many advantages, such as:
Sending targeted messages to multiple contacts at once
One of the primary advantages of WhatsApp Broadcast Messages is the ability to send targeted messages to multiple contacts simultaneously. This means that your business can create a list of contacts that fit a specific demographic or have a common interest and send them personalized messages that resonate with their interests. By doing so, you can achieve higher engagement rates and drive more conversions.
Higher engagement rates
WhatsApp Broadcast Messages have higher engagement rates than email marketing or other digital marketing channels. This is because WhatsApp messages are more personal, and recipients are more likely to open and engage with a message sent through WhatsApp instead of an email. As a result, your company can increase the likelihood of driving more conversions and building stronger relationships with customers.
Cost-effective
Another significant advantage of using WhatsApp Broadcast Messages is that it is a cost-effective way to reach customers. Companies do not need to invest in additional hardware or software to use WhatsApp Broadcast Messages. Instead, you can use any existing mobile device and an internet connection to send messages to customers, making it a highly affordable marketing method.
Immediate delivery
When it comes to messaging, speed is everything. With WhatsApp Broadcast Messages, your business can immediately deliver its messages to recipients. Unlike email marketing, which may take several hours or even days to reach the intended recipient, WhatsApp messages are sent instantly, effectively communicating time-sensitive information or promotions.
Saves time and effort
Using WhatsApp Broadcast Messages can save you time and effort when it comes to communicating with customers. With WhatsApp Broadcast Messages, you can send one message to multiple recipients, eliminating the need to send individual messages to each recipient. This can save significant time and effort, allowing you to focus on other aspects of your business.
What Are The Features of WhatsApp Broadcast Messages
In order to use WhatsApp Broadcast Messages effectively, it's important to know what types of features are available. WhatsApp Business offers a wide range of features for broadcasting messages, making it an effective and versatile tool for businesses seeking to communicate with their customers. Here are some of the key features to look out for:
Broadcast List Creation
Making a broadcast list is the first step in using WhatsApp Broadcast Messages. Companies can create a list of contacts to whom they wish to send any message, making it easier to send personalized messages to multiple recipients simultaneously. Broadcast lists can be easily created, edited, and deleted as needed, making it a flexible and customizable tool for businesses.
Segment Customers through Labels
Using labels in WhatsApp Broadcast Messages allows you to segment your customers according to specific attributes, such as their location, interests, or purchase history. By creating labels, you can send personalized messages to specific groups of customers, making your marketing campaigns more effective. Labels also make managing your customer database and tracking interactions easier, as you can quickly filter and search for customers with specific labels.
Up to 256 Recipients
WhatsApp Broadcast Messages allows businesses to send messages to up to 256 recipients for those using Whatsapp Business. This feature ensures companies can reach a higher number of customers than possible without incurring additional costs or the risk of being suspended. However, those being contacted must have your company’s number saved on their device to be able to do so.
For an even higher number of recipients, you will need to get WhatsApp Business API. We’ll get to that soon!
Two-Way Communication
WhatsApp Broadcast Messages also allow for two-way communication between companies and their customers. This means that customers can respond to messages sent by businesses, enabling businesses to engage in real-time conversations with their customers. Two-way communication can help companies address customer concerns or questions quickly, leading to a better customer experience.
Media Sharing
WhatsApp Broadcast Messages also allows companies to share media with their customers, including images, videos, and audio files. This feature can help them showcase their products or services more effectively, making it easier for customers to make purchasing decisions.
Labels and Quick Replies
Businesses can label and automate messages in WhatsApp Broadcast Message. Labels allow businesses to categorize their customer conversations, making tracking interactions easier. Quick replies enable businesses to create automated responses to common customer inquiries, such as providing information on store hours or product availability. This can save time and effort and provide customers with a more efficient and streamlined experience.
How To Create WhatsApp Broadcast Message
Creating a WhatsApp Broadcast Message on WhatsApp Business is a simple process that involves creating a broadcast list and using labels to categorize your conversations. Here's how to make WhatsApp Broadcast Messages:
Create a WhatsApp Broadcast List
The first step in creating a WhatsApp Broadcast Message is to create a broadcast list. For those using Android, you can open WhatsApp and click on the three dots in the screen's upper-right corner. Then, select "New Broadcast" from the drop-down menu. For iPhone users, upon opening WhatsApp, you can click on the “Chats" tab, go to “Broadcast Lists" in the top left corner of the screen, and then click “New List” to create a new Broadcast List.
Next, select the contacts you want to add to your broadcast list. You can search for specific contacts or select them from your list. After selecting who you want to send the broadcast message to, click "Create" to create your broadcast list.
Send A Message To The Broadcast List
The WhatsApp Business app will display the created broadcast lists alongside the rest of your discussions on the discussions tab. You can now click on the desired broadcast list and type out the message in the chat section to be broadcasted to those on the list.
Use WhatsApp Labels
To make it easier to manage your conversations with customers, it's a good idea to use labels. Labels allow you to categorize your conversations based on the type of interaction you have with each customer.
To use labels in WhatsApp, Android users can click on the three dots in the upper-right corner of the screen and select "Labels". For iPhone users, click Settings, then Business Tools, then “Labels”. From there, you can create new labels from here and assign them to your conversations.
For example, you might create labels for different types of customer inquiries, such as "Product Information" or "Customer Support". By categorizing your conversations with labels, you can quickly and easily identify which conversations require your attention and prioritize your responses accordingly.
Why WhatsApp Business App Is Limited With WhatsApp Broadcast Messages
While WhatsApp Broadcast Messages can be a powerful tool for businesses to connect with their customers, there are some limitations when it comes to using it on the WhatsApp Business App.
Here are some key reasons WhatsApp Business App is limited with WhatsApp Broadcast Messages:
Risk of Account Suspension or Ban
One of the main concerns with using WhatsApp Broadcast Messages is the risk of being tagged as spam by users. If too many users report your messages as spam or block your account, your account may be suspended or even banned by WhatsApp. This can be a significant setback for businesses that rely on WhatsApp as a marketing or customer service channel.
Limited Recipient Count
As mentioned earlier, while you can make unlimited broadcast lists, you can only select up to 256 contacts in each Broadcast list to send the message to. This can be challenging for businesses with larger customer bases that want to use broadcast messages to reach a wider audience.
Recipients Must Have Your Number Saved
One of the biggest limitations of the WhatsApp Business App when it comes to WhatsApp Broadcast Messages is that recipients must have your number saved in their contacts list. This means that if you want to reach a new audience, not only do you need to add their contact information to your own phone manually, but you will also have to ask them to save your number before you can send them a broadcast message. This can be time-consuming and may limit the reach of your marketing efforts.
No Analytics
Not having access to analytics will make it difficult for your business to track the success of your marketing campaigns and make necessary adjustments. This means that you won't know how many of your messages were delivered, read, or ignored.
Single User Login
WhatsApp Business App only allows a single user to log in at a time, which can be problematic for larger organizations with multiple customer service agents. This could lead to longer response times and potential delays in addressing customer inquiries. Also, without the ability to add multiple users, there is no way to track which agent is handling which conversation, making it difficult to maintain consistent communication with customers.
Why You Should Use WhatsApp Business API To Use WhatsApp Broadcast Messages
If you're a business looking to communicate with your customers in a more personalized and effective way, WhatsApp Broadcast Messages can be a powerful tool. However, the WhatsApp Business App comes with limitations that may not be suitable for companies with a larger target audience or looking for a more sophisticated messaging strategy.
That's where the WhatsApp Business API comes in. It offers businesses a range of benefits when it comes to using WhatsApp Broadcast Messages. This includes:
Unlimited Number of Recipients
If you have a high number of recipients, you would want to use WhatsApp Broadcast Messages, it’s best to get the WhatsApp Business API. The WhatsApp Business API can integrate with a range of third-party tools and platforms, which also includes sending WhatsApp Broadcast Messages with a higher number of recipients without being tagged as spam.
Send Pre-Approved Template Messages
When using WhatsApp Business API, you will be required to send pre-approved template messages that you will need to submit before you can send it to your broadcast list. This can be beneficial, as it reduces the risk of having your account suspended or banned, especially if the message gets marked as spam.
Send Out WhatsApp Broadcast Messages Effectively With TalkHub
As the WhatsApp Business API allows your business to integrate with third-party tools and platforms, it’s important to choose the right one to help you send out WhatsApp Broadcast Messages effectively.
This is where TalkHub comes in. Our platform incorporates various communication tools like Viber, WhatsApp, phone and video calls, helping you manage all of it in one place. This includes using the WhatsApp Broadcast Message feature to its full potential, with features such as analytics, tracking and labeling, and automation management.
These features make it easier for you to manage your WhatsApp channels alongside other marketing channels, track the performance of WhatsApp Broadcast Messages, and organize and manage large volumes of messages and customer interactions. Some of the features to look out for include:
Fully Utilize Labels To Send Out WhatsApp Broadcast Messages
While labels are a feature available in WhatsApp Business, using WhatsApp Business API with TalkHub can help you create lists based on how your business segments customers and use this list to send out broadcast messages to the right target audience.
View All Interactions on One Page
Keeping track of all of the messages sent on broadcast can be a challenge, especially if customers respond with questions related to it. Rather than let your customers repeat themselves, using WhatsApp Business API with TalkHub can help you keep track of your interaction with them - all in one shared inbox. Your entire team will be able to easily see which broadcast messages were sent to them, along with their details and past interactions.
Gain Full Reports and Analytics
In order to know whether your broadcast message was effective, you will need a report on its performance. This includes knowing whether the message was successful or needed further tweaking. Having WhatsApp Business API through TalkHub can help you in this area by providing the much-needed reports and analytics, helping you gain the analysis you need to improve your broadcast messages and even your full marketing strategy.
Build Stronger Customer Relationships With TalkHub
There’s no doubt that WhatsApp Broadcast Messages can help your business connect with customers in a targeted and personalized way. Despite its limitations on the WhatsApp Business app, using WhatsApp Business API can allow your company to utilize WhatsApp Broadcast Messages more effectively thanks to its extensive features.
This is why it’s best to integrate your WhatsApp Business API with TalkHub, as the platform provides the best of its features and more to help you effectively use WhatsApp Broadcast Messages to build stronger relationships with their customers, improve engagement, and drive growth. Contact us today to find out more!
